14 May 2022, 12:50 | #1 |
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Just Curious...how much the brand "AMIGA" worths ?
Just a question out of curiosity.
If someone was going to buy the brand "AMIGA" how much would it cost. When I say "brand" I mean everything from License Rights to full source code of every "official" project (OS,extensions...etc) |
14 May 2022, 14:38 | #2 |
HOL/FTP busy bee
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I don't think that anyone can give you that answer. 'Amiga' as a brand (including the OS, patents etc) is owned by several companies. Have a look here for starters: https://en.wikipedia.org/wiki/Amiga,_Inc.
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16 May 2022, 08:00 | #3 |
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If the "seller" was to look here, they'd charge a small fortune, knowing its a popular thing
For Joe Bloggs who knows nothing about the Amiga, not much - but still more than Joe Average can afford on their own I'd think. |
16 May 2022, 09:53 | #4 |
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It's worth a lot less than it once was because so many potential buyers are dying of old age. Original Amiga users are now probably +40 yo
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16 May 2022, 18:48 | #5 |
old chunk of coal
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Probably, but it must be worth quite a lot, as we still have companies willing to battle to death over it
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18 May 2022, 13:29 | #6 |
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What actual tenable object could you apply a brand like Amiga to today and call it valuable?
I'm pretty sure some clowns tried to attach the Commodore Pet name to some mobile phones trying to get through a loop hole. Really they were nothing more than cheap tat and the Commodore branding despite being ripped off did nothing to save that. Are you talking new games console? Hate to break it to you, Amiga is no longer established further than old goons like us with peers that say, "Ah yea, Amiga? Yea I remember them. Still goin' are they?" New console despite brand name? It's not the 1980s anymore. Chucking a Zilog and a few electronics in a box and calling it done won't cut it anymore. R&D costs associated with a modern gaming device absolutely eclipses old off-the-shelf style consoles. Added, people have tried to create new consoles with the image of attempting to compete with the market leaders. In my view, if even Steam couldn't do it, a derp like you and me has no hope - as Ouya proved even! Attaching Amiga to a box with a fancy custom Linux installation on it and calling it an Amiga? Good luck getting developers to buy onto that instead of the absolutely dominating Wintel and Apple markets. And most people will know it's just a lower spec PC with Linux running. Sort of like Macs right now (oooh ouch!) So really, other than a bunch of old geezers that fancy playing Turrican II now and then, what appeal would the brand Amiga actually have today? Most gamers under 30 today (also known as the prime market share) no idea what an Amiga is. Even the tech savvy among them won't be blown away by anything less the best, which takes expensive R&D and 3rd party developer buy-in that want to make use of that hardware. Could be a snip at a cool £10M if you have it laying around. Maybe a good bit extras I would doubt anybody that owns an Amiga trademark of any sort won't want a good slice of that pie rather than sell it to you outright. Maybe get some pens and pencils made with the logo... I dare say you stand a much better chance of selling those. |
18 May 2022, 17:28 | #7 | |||||
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19 May 2022, 12:42 | #8 |
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Nothing regarding "investment"....poor guy..
I was just curious given the fact for "rebuilding" an Amiga replica case could get almost £150K in fund raising why then not a kickstarter to end everything...get the rights..get the code..the abandoned projects..you name it... Last edited by masteripper; 19 May 2022 at 12:49. |
19 May 2022, 13:00 | #9 |
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Ad hominems are an easy (and rather lame) way out of an argument, but in that whole post you haven't said one substantial thing as to why Amiga brand might be actually worth anything to anybody but, yes, "a bunch of old geezers".
The truth is that 10 mil he mentions is probably an overestimate. Sure, you can have moderate success with something like the Mini, but what do you follow it with? Oh, a Maxi, ok and then what? Like it or not, we're talking and extremely niche - and shrinking, as alexh pointed out - market. And maybe it's a good thing that nobody tries to do anything on a big corporate scale with it. When I watch the likes of Atari SA with their ghoulish, hare brained schemes, or clowns like the PET phone opportunists, I'm grateful that Amiga is both a great memory and unofficial, cottage-industry & homebrew thing. |
19 May 2022, 13:09 | #10 |
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Not-Curve-Curveball... The less perceived value attached to the Amiga copyrights/trademarks/'IP' the better for everyone except vultures.
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19 May 2022, 13:58 | #11 |
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20 May 2022, 03:15 | #12 | |||||||
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Want something 'substantial'? How about this:- New York Times: The Impractical but Indisputable Rise of Retrocomputing Quote:
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Or perhaps not. At this point we don't know what will happen. But if Retro Games Ltd makes it big then they will probably want more control over the IP so they can make more use of it. Imagine if an Amiga themed smart phone captured the interest of more than just 'a bunch of old geezers'. With owning the IP - Profit! Without it - Lawsuits! Bankruptcy! $10 million would be a bargain if it hits the mainstream. Quote:
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20 May 2022, 07:29 | #13 |
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There might be a little misconception here. Not 'old geezers' that are in retro gaming often are interested in the experience as a whole (as the person in the NYT article pointed out). That means original hardware. If there is really a mainstream market for the brand Amiga is at least doubtful at this time. It has certainly failed in the past to try to cash out on the brand alone.
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20 May 2022, 08:25 | #14 |
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The Amiga brand at this point is the computer equivalent of the guy who has “a great book/game/movie/app idea that’d be really successful if someone just gave them the chance!” ideas are worthless without execution, the Amiga was executed beautifully, then basically executed in the other sense of the word within a few years, lol. There’s no bringing it back. Nobody has actually put forward any idea as to what a new platform (from most peoples POV) could bring to the table. It is dead outside of us, which is fine. Every market is changing, by the time our kids grow up, what we consider normal computers are going to be secondary/niche devices.. Everything is so well developed and entrenched now, what possible good could Amiga be other than just a license/logo to slap onto already extant stuff?
New software needs teams, time and money, all of which are better spent on platforms that actually, idk, exist? There is nothing wrong with the Amiga being a neat hobbyist scene, it’s part of its charm, but one party owning all of the rights isn’t going to put it any closer to a revival. Nobody seems to be able to agree on what the amiga is or should be, I wouldn’t trust the new owners. Last edited by Mixel; 20 May 2022 at 08:32. |
20 May 2022, 10:45 | #15 |
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It is worth whatever anyone is willing to pay, which wont be a a huge and massive amount, unless amiga goes back into the maintstream.
It has long since left the public eye, so imagine there is little profit on this IP, unlike the likes of nintendo which seem to grow and grow. This is because they are bang up to date and keep their IPs in the public eye. If we had a mascot, like a sonic or mario, things "might" have been different. Our classic games, such as SOTB were released on multiple platforms and therefore difficult to class as Amiga only, just best on Amiga The Amiga, for me, is all about classic 68x, no more or less. Have no particular beef with Vampires and such, but it is not true Amiga, but perhaps Amiga enough in spirit. |
20 May 2022, 11:15 | #16 |
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20 May 2022, 11:24 | #17 |
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I know Zool was a major attempt to mascot the Amiga, not only was it bang average but again converted to multiple platforms (badly). Id have said Lemmings or Worms to but at least 2 of my mates relate to them as PC!
If Commodore had invested in a great game that was Amiga only, sadly that wasn't their way of thinking. |
20 May 2022, 11:34 | #18 |
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There are a lot of 'what if' scenarios with Commodore and Amiga. Not sure if it's worth diving too deep into them
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25 May 2022, 12:21 | #19 |
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not a huge amount to be honest, presume a 5% ROI and that return solely comes from name licensing... not a huge amount
my only dream is that someone just pays off both the litigating parties and open sources all the kickstart and workbench stuff so real work can be done by hobbyists like what happened with TOS |
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