10 June 2024, 12:13 | #21 |
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In South Africa, a company called Tedelex had the license to import the machines. They must of done some marketing, but I never saw anything. Probably business to business stuff. but like other markets, were not sure how to sell this thing. The price did not help either.
The Amiga was not big in SA for home users. It had a big use in the professional TV and animation markets. We were lucky that we got both U.S.A and U.K. magazines in the shops, so had a good place to get our Amiga fix. For most of us, we had to import our software and hardware ourselves. I remember doing that with Imagine, Deluxe Paint and Imagemaster. Fun with fax machines and bank transfers. |
10 June 2024, 20:49 | #22 | |
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Obviously there were regional differences, and you might expect C64 ads to be a bit different from Amiga ads, but most of the Amiga ads at least appear to have a similar theme. Or were you expecting identical ads dubbed over with different voices and prices? 1984 IBM PC adverts:- USA [ Show youtube player ] Germany [ Show youtube player ] |
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11 June 2024, 08:09 | #23 |
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It is very much another C= thang, since all countries where these were for sale officially had their own local companies doing local marketing.
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11 June 2024, 08:49 | #24 |
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I don't recall ever seeing a TV ad in Australia, but I didn't watch a lot of TV. That tool John Laws was on display in the computer shops, not sure how anyone thought that was money well spent.
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11 June 2024, 09:49 | #25 |
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11 June 2024, 15:22 | #26 |
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Given the time period of the 80's and 90's, globalization was not a business process that was common place. It really only found popularity in the mid to late 90's. Most companies and brands did give a large amount of freedom to regional and local markets.
So I would say that Commodore was doing what most other companies were doing. |
11 June 2024, 18:55 | #27 |
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https://archive.org/details/commodor...ge/n1/mode/2up
1987 German ad. 'MS-DOS combatible'... huh. |
12 June 2024, 19:20 | #28 |
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I assume the A1000 did have a Bridgeboard PC emulator or similar available by then? Even if so, it seems like vague advertising (at best) not to clarify that you need extra hardware - especially as an Amiga couldn't even read PC disks at that time, whereas I think STs and Macs could.
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12 June 2024, 20:52 | #29 | |
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It emulated a roughly half-mhz 286. |
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13 June 2024, 12:45 | #30 |
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15 June 2024, 00:14 | #31 |
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Earliest C= ad I saw on TV was for the computer compendium bundle, narrated by Stephen Fry. Sadly nobody has it, I trawled through 100+ hours of advert compilations on youtube
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21 June 2024, 13:52 | #32 |
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..just stumbled across this UK teevee ad...
[ Show youtube player ] |
21 June 2024, 13:56 | #33 |
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TV ads for the A600 in 1992 You can't make that up.
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21 June 2024, 14:04 | #34 |
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..this one is no holds barred... out of the US at a guess....(would've cost some $$$)
[ Show youtube player ] |
22 June 2024, 00:27 | #35 |
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In Sweden, ads were all in the magazines, and since quite early! - I'd say 1978 on? In the mid 80s we started getting foreign computer magazines, but they were more of a complement.
We didn't get TV ads until the 1990s, when "cable" rights were being sold. I recognize toothpaste ads and LOL cos how do you "have" something selling another brand of toothpaste. Yay, we convinced someone to buy another $1 tube of paste, instead of that other $1 tube of paste. It is extremely weird. In 1984 there was no need to tell anyone there were home computers. Everyone knew all the brands and specs and games cos mag reviews and postal order ads with game lists. Our webshop of the time There were also other ads, private ads. Because even home computers with peripherals cost a bit and we were constantly on the look for an upgrade, and you had to sell your old and put money in between to afford the new. (Hint: Only school bought monochrome computers, ever. Not a single monochrome computer was ever bought by a private person. Because we knew those from the 70s, they were no good and didn't work with home TV sets.) We didn't quite have the computer ed program of (from what I understand) the UK did, but we did get some information computer programs on TV. In 1990 and on there were some games and demos featured on TV programs, famously Phenomena, Team 17 and later the phone-in Hugo game. But I would say this was very late, everyone would have had and used at least 2-3 home computers by then. Hope this helps. |
22 June 2024, 07:52 | #36 |
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According to the Amiga History Guide, Commodore sold 200,000 A600s in 1992. That's the same as the number of A500s sold in the 12 months from July 1989 to June 1990. Not too shabby for a machine that was supposedly a flop, at a time when the Amiga was supposed to be outdated.
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22 June 2024, 08:03 | #37 |
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If you compare that to the over 1 million A500 sold the year before I'd call it a flop. A at least 80% decline in sales? That's a huge flop.
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22 June 2024, 15:45 | #38 | |
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According to Dr. Peter Kittel, who worked for Commodore Germany until the end in 1994, they sold a total of 1,081,000 A500s and 193,000 A600s. The A500 was sold from May 1987 to mid 1992 - a period of 5 years, while the A600 was only sold from March 1992 to some time in 1993. The A1200 was released in October 1992, so one would expect A600 sales to drop off after that. According to Jeff Porter, A600 sales 'nosedived' after the A1200 was released, so I'm guessing most of those A600 sales were between March 1992 and November 1992, a period of only 8 months. Which means that - at least in Germany - it sold similar numbers averaged over its lifespan as the A500 did. According to Jeremy Reimer the total number of all Amiga models sold in 1991 was 1,035,000. No doubt the majority of them were A500s, but was anyone expecting those numbers to continue when PC sales were exploding? The fact is that Commodore sold all of their first production run of A600s in 1992 and had to do another run. By late 1993 they were all gone. The A1200 was released only 7 months after the A600 and sold up until April 1994 - a period of 1.5 years, yet only managed to sell a total 95,500 in Germany. IOW, A600s outsold A1200s by 2:1. |
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22 June 2024, 15:49 | #39 | |
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Oh and if you look at the numbers you present properly you might figure out that your conclusion that the A600 sold similar numbers that the A500 did 'during its lifetime' isn't quite adding up. |
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22 June 2024, 20:35 | #40 |
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Living here in the US, I never once saw an Amiga computer in anything other than magazines. Not one in the university computer labs, not one in the big box retail stores, and not once ever in dedicated computer stores. No wonder they went bankrupt. I was always in awe of the multitasking OK of the system back in the day. On campus we had windows consumer line in the liberal arts labs and NT in the engineering labs together with a plethora of Unix workstations, and a handful of shitty Mac’s in a few of the labs. Oh and a supercomputer too. But no Amigas and no Ataris.
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