How did Commodore go to market in your locale? - Page 2

fxgogo · 10 June 2024, 12:13

In South Africa, a company called Tedelex had the license to import the machines. They must of done some marketing, but I never saw anything. Probably business to business stuff. but like other markets, were not sure how to sell this thing. The price did not help either.

The Amiga was not big in SA for home users. It had a big use in the professional TV and animation markets. We were lucky that we got both U.S.A and U.K. magazines in the shops, so had a good place to get our Amiga fix.

For most of us, we had to import our software and hardware ourselves. I remember doing that with Imagine, Deluxe Paint and Imagemaster. Fun with fax machines and bank transfers.

Bruce Abbott · 10 June 2024, 20:49

Quote:

Originally Posted by giantclam

Thanks for replies so far.... interesting there's no 'common theme'...yet another C= thang I guess =)

Not sure where you get this from.

Obviously there were regional differences, and you might expect C64 ads to be a bit different from Amiga ads, but most of the Amiga ads at least appear to have a similar theme.

Or were you expecting identical ads dubbed over with different voices and prices?

1984 IBM PC adverts:-

USA
[ Show youtube player ]

Germany
[ Show youtube player ]

Jope · 11 June 2024, 08:09

It is very much another C= thang, since all countries where these were for sale officially had their own local companies doing local marketing.

aeberbach · 11 June 2024, 08:49

I don't recall ever seeing a TV ad in Australia, but I didn't watch a lot of TV. That tool John Laws was on display in the computer shops, not sure how anyone thought that was money well spent.

Bruce Abbott · 11 June 2024, 09:49

Quote:

Originally Posted by Jope

It is very much another C= thang, since all countries where these were for sale officially had their own local companies doing local marketing.

And other companies didn't?

fxgogo · 11 June 2024, 15:22

Given the time period of the 80's and 90's, globalization was not a business process that was common place. It really only found popularity in the mid to late 90's. Most companies and brands did give a large amount of freedom to regional and local markets.

So I would say that Commodore was doing what most other companies were doing.

TCD · 11 June 2024, 18:55

https://archive.org/details/commodor...ge/n1/mode/2up
1987 German ad. 'MS-DOS combatible'... huh.

Megalomaniac · 12 June 2024, 19:20

I assume the A1000 did have a Bridgeboard PC emulator or similar available by then? Even if so, it seems like vague advertising (at best) not to clarify that you need extra hardware - especially as an Amiga couldn't even read PC disks at that time, whereas I think STs and Macs could.

Dunny · 12 June 2024, 20:52

Quote:

Originally Posted by Megalomaniac

I assume the A1000 did have a Bridgeboard PC emulator or similar available by then? Even if so, it seems like vague advertising (at best) not to clarify that you need extra hardware - especially as an Amiga couldn't even read PC disks at that time, whereas I think STs and Macs could.

Transformer came out in 1985 alongside the Amiga 1000, and ran PC software - I ran Jacaranda Jim on it

It emulated a roughly half-mhz 286.

Jope · 13 June 2024, 12:45

Quote:

Originally Posted by Bruce Abbott

And other companies didn't?

Tell us how it is then.

CCCP alert · 15 June 2024, 00:14

Earliest C= ad I saw on TV was for the computer compendium bundle, narrated by Stephen Fry. Sadly nobody has it, I trawled through 100+ hours of advert compilations on youtube

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10 June 2024, 12:13	#21
fxgogo Also known as GarethQ Join Date: May 2019 Location: Twickenham / U.K. Posts: 727	In South Africa, a company called Tedelex had the license to import the machines. They must of done some marketing, but I never saw anything. Probably business to business stuff. but like other markets, were not sure how to sell this thing. The price did not help either. The Amiga was not big in SA for home users. It had a big use in the professional TV and animation markets. We were lucky that we got both U.S.A and U.K. magazines in the shops, so had a good place to get our Amiga fix. For most of us, we had to import our software and hardware ourselves. I remember doing that with Imagine, Deluxe Paint and Imagemaster. Fun with fax machines and bank transfers.

11 June 2024, 08:09	#23
Jope - Join Date: Jul 2003 Location: Helsinki / Finland Age: 43 Posts: 9,906	It is very much another C= thang, since all countries where these were for sale officially had their own local companies doing local marketing.

11 June 2024, 08:49	#24
aeberbach Registered User Join Date: Mar 2019 Location: Melbourne, Australia Posts: 426	I don't recall ever seeing a TV ad in Australia, but I didn't watch a lot of TV. That tool John Laws was on display in the computer shops, not sure how anyone thought that was money well spent.

11 June 2024, 15:22	#26
fxgogo Also known as GarethQ Join Date: May 2019 Location: Twickenham / U.K. Posts: 727	Given the time period of the 80's and 90's, globalization was not a business process that was common place. It really only found popularity in the mid to late 90's. Most companies and brands did give a large amount of freedom to regional and local markets. So I would say that Commodore was doing what most other companies were doing.

11 June 2024, 18:55	#27
TCD HOL/FTP busy bee Join Date: Sep 2006 Location: Germany Age: 46 Posts: 31,934	https://archive.org/details/commodor...ge/n1/mode/2up 1987 German ad. 'MS-DOS combatible'... huh.

12 June 2024, 19:20	#28
Megalomaniac Registered User Join Date: Sep 2022 Location: Eastbourne Posts: 1,073	I assume the A1000 did have a Bridgeboard PC emulator or similar available by then? Even if so, it seems like vague advertising (at best) not to clarify that you need extra hardware - especially as an Amiga couldn't even read PC disks at that time, whereas I think STs and Macs could.

15 June 2024, 00:14	#31
CCCP alert Registered User Join Date: May 2023 Location: essex Posts: 481	Earliest C= ad I saw on TV was for the computer compendium bundle, narrated by Stephen Fry. Sadly nobody has it, I trawled through 100+ hours of advert compilations on youtube

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