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Old 08 November 2010, 16:03   #1
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antonvaltaz's Avatar
Join Date: May 2009
Location: Mirfield, West Yorkshire, UK
Age: 40
Posts: 511
Doomed from the start

Warning: this post contains pointless speculation.

I've been thinking a bit about the death of the Amiga lately. I've seen a lot of people ask a lot of "what ifs" - what if Commodore marketed the A1000 better, what if the AGA chipset had been released earlier, what if they'd focused on their core Amiga business earlier.

But I'm wondering if the Amiga's death wasn't inevitable - even *before* the launch of the A1000.

Commodore were criticised for not properly deciding whether the Amiga was to be marketed as a 'home' computer or a professional 'business' computer. However, I don't think they ever had any long-term prospects in either sector. By 1985, IBM compatibles were already dominant in the business world (even if they were not yet a virtual monopoly). IBM's decision to use commodity parts, along with the emergence of compatible clone PCs like Compaq's, meant that they would *inevitably* become more affordable - even to home users - making the very concept of 'home computers' entirely redundant.

So my argument is that, for all the undoubted management and marketing incompetence at Commodore, there is literally nothing they could have done to save the Amiga from commercial oblivion. It never stood a chance.

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