Couple of little tips:
On the early levels, it's not always a bad idea to collect power-downs such as the weight (which makes you fall faster) and the snail (which slows your movement down) as these give you extra points and neither will handicap you too much on the first three levels or so. They can make things nigh-on impossible on later levels though, with the longer platforms and bigger gaps between rows, so avoid them then.
As you probably have noticed, as long as you are merely alive the score counter increases by one. If you're at the very top or bottom of the screen, the scoring rate increases slightly to reflect the risk of being so close to the edge of the playing area. Combining this with the double score rate pickup can be beneficial in a modest way. Of course most points come from the objects you collect, but gathering a handful of extra points here and there won't do any harm at all.
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