View Single Post
Old 02 November 2019, 16:32   #927
Registered User

Join Date: May 2017
Location: Munich/Bavaria
Posts: 1,137
Originally Posted by Bruce Abbott View Post
How could the Amiga survive in that market? It wouldn't have mattered what amazing new chipset Commodore produced, next week PCs would have had something 'better' - and IBM compatible to boot!

Apple did one thing right in this time period - even if it was a dangerous move and brought them near bankruptcy:
They allowed clones.
Legal Apple clones were more affordable and often faster than the original and of course they harmed Apples margin ...

But if you look at the overall marketshare at this time, you will see that Apple compatible computers actually gained some points!

That was crucial back than, because without market share you loose developers and software ...

After his returns to Apple Steve Jobs endet the cloning as fast as he could ... right move?
Steve was a marketing force on his own, but without the help of Microsoft (not only by money but by the more important promise to keep delivering MS Office for Mac) Apple would have been doomed.

Same goes for the famous workstation manufacturers like SUN, SGI and DEC...
They earned tons of money in the early 90s but went obsolete by the end of the decade.

Of all these companies (Commodore, Apple, Atari, SUN, SGI ...) only one or two had the chance to survive the 90s and is was not C=.

In some ways though that was a good thing, for it means the Amiga is still as relevant today as it was then. And now we have the means to make it reach its full potential. PCs are now so far ahead that there's no point trying to catch up with them, so we don't have to try. We can just sit back and enjoy seeing what we can get out of our Amigas without fear of being 'disappointed' due to PC envy.

with "Hombre" Commodore might have survived as a game console manufacturer but Hombre would not have been an Amiga...

After all I think Jack Tramiel is to blame ... kind of.
If someone else would have bought the Amiga startup together with Atari in 1984 followed by Commodore in 85 (almost bankrupt) as well as Acorn (also quite bankrupt in 85 and bought by Olivetti) and Sinclair in 86 (sold for just 10 Million to Amstrad) you would have constructed a giant that may have survived the 90s with the right management ... and there would be no Apple today.

The price war Atari vs. Amiga harmed both companies as neither would earn enough money to invest enough in development to compete with PCs.

That both companies invested the little money they got in PC development or in a retailer (Atari) did not help the cause either of course...
Gorf is offline  
Page generated in 0.04371 seconds with 11 queries