I personally understand this way of selling things, and I have to agree that at the stock configuration it is a good deal for Amiga enthusiast at that price.
I see no foul play or anyting like that, just that you get what you pay for.
Furthermore, it is an inexpensive and fast way to update the hardware when you feel like you need to.
I also like the reduced size of the board.
But then it is just my opinion