Jens has a different kind of business ethics. I think the last time it was to sell the Indivision and having paying customers wait over a year until the firmware and software was released (does it work correctly yet?). He's less interested in taking away the contents of your hard drive, and more focused on figuring out ways to take away the contents of your wallet.
In any case it's too early to call Elbox out on this until we've passed February. Or February next year, I think they deserve the same breaks Jens got on the Indivision.