Originally Posted by demolition
All businesses try to milk their customers as much as possible, that is what business is about. If you don't do that, you probably won't stay in business for very long.
I know that many business owners might say otherwise, but maintaining a good image is also a part of maximizing profits.
That is not true. Many businesses are satisfied with selling their customers what they need when they need it. Also, some businesses would rather milk a lot of customers a little rather than milk a few a lot. Our niche family business was nearly unprofitable for awhile because we didn't raise prices with inflation fast enough. Customers would experience much higher prices and might not find anyone else to do the work we do if we didn't exist. We often do some work as a service to our customers that is not profitable and that we no doubt loose money on sometimes. Of course we have other products and services that are very profitable but we are still cheaper than the competition most of the time. We pride ourselves in being both low price and high quality. Most businesses tend toward one or the other.