It's being built on a e300 SoC, so it's not going to take all that much hardware to get the basics of a system together. The e300 design is 7+ years old, so it's likely to be cheap to source parts for the builds. It runs on DDR/DDR2 memories, so again, old cheap hardware that might be scored on the cheap.
I'm not sure if i think it's a good thing that they are looking to go with old, proven hardware, or if i think it's sad that they don't go with something faster, more of "today's standard"
I'm split. But the price is a bit high for old stuff, and a lot to low to allow for new stuff, so it pretty much all boils down to what they make of it.