Originally Posted by Lord Riton
Of course it did hurt them, every game that gets pirated does hurt a company. It just didn't hurt them that much because the game was a good and well known (well rated from press, etc) game. So they still sold enough of it.
To say that pirated games do not hurt a company just because it doesn't hurt them "to much" is just wrong.
You're still assuming that any act of piracy is automatically a lost sale, unless it becomes possible to view parallel universes where a particular act of piracy never occured, it's all just speculation as to whether the person would later go on to buy it or not.
I've listed above some situations where piracy can actually help to increase sales.