I'd be really surprised if these companies got more sales from a dead brand that has nothing to do with their products than if they actually made their own.
Has anything with Amiga on it done well since Commodore went under?
I could understand (though not agree) if the product was aimed at trying to recapture Amiga spirit, or at least Amiga enthusiast's cash. Most of their products don't even bother to do that, and just slap Amiga on anything they can get their hands on. I certainly wouldn't buy it