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Old 07 November 2009, 08:03   #170
Dan Locke
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Originally Posted by switchblade View Post
For example, ever wonder why Ford is so popular in Europe, but not exactly that much so in the U.S.?
Because Ford of Europe has a much better development and marketing team than Ford of America? It's not like you can get a Mondeo or SportKa over here (although the new Fusion and Taurus are pretty awesome, especially considering the models that they replaced).

Originally Posted by switchblade View Post
Second of all, Commodore's marketing was a very good reason why the Amiga never managed to hit with the majority of U.S. consumers. Although for some odd reason, they managed to sell a lot of C64 units in America, and almost nearly took over IBM and Apple in the U.S. at one point.
Commodore overtook the other manufacturers' sales (including Apple) because Jack Tramiel was much better at running the company, if only by the sheer force of his personality, than Irving Gould and his CEO-of-the-week ever were. His aggressive development schedule and lofty design goals were some of the main reasons that the C64 was so advanced for its time, though they're also the main reason that it wasn't as advanced as it could have been.

Originally Posted by switchblade View Post
But then again, that's also due to marketing. They did a better job selling the C64 in America than they did with the Amiga. I sure as hell don't remember any Amiga ads when I was a kid.
There were a few, and they were horrible. To quote Jay Miner:

Originally Posted by Jay Miner, the coolest guy ever
The advertisements that they did have were absolutely awful. Old men changing into babies and kids competing in race cars. It was ghastly. And then a full year with no ads at all. They lost dealers and worst of all they lost public awareness.
In On the Edge, another designer recalls an ad that involved a fetus on a stick.

Last edited by Dan Locke; 07 November 2009 at 08:20.
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