@TCD - yeah, I know that there's Commodore gaming PC's around but I don't know how well (or not...?) they sell due to being associated with the Commodore name.
That's kind of what I was getting at - while it sounds perfect, is it really and does it work more than short term? A brands image changes from its old associations and connotations to new ones quickly.
My bet? Within two years the new reputation of Amiga would be - oh, yeah, they're just badged PCs now. How long would that really separate them from the crowd? I'm still not convinced therefore that it's worth millions.
But I also meant what I said that it is an interesting point and at the end of the day I really don't know if it's worth money or not - anyone got the sales data for those Commodore gaming machines so I can make a more qualified judgement?