I think they tend to cloud things rather than clarify them. Beginners should come to real Amiga fans to learn the basics of AmigaOS and get to fiddle with the available tools (and get boinged !) themselves.
For example, MAGE people who sit still on IRC channel answering every kind of question about Gamebase Amiga. Can you expect some real-time help from people who licence the roms ?
For us at netcomet.info HQ, the challenge is to get people to play more Amiga games and less "fast and furious" modern ones, not to put a price on Kickstarts.
Plus, their logo is... how to say... drab, childish.