If you remember the packs were standard A500 boxes with a special cardboard sleeve which went around them. (perhaps not all of them but from Batman Pack on for sure!)
The Airmiles pack was the very FIRST A500 pack. I am betting they just threw away the cardboard sleeve and made a new pack. The sleeves were just recycled or went to landfill.
Even so writing off 25k cardboard sleeves would not have cost £120k... perhaps in lost revenue during the time it took them to create a new pack?? Or perhaps there was a boo-boo with Airmiles and they figured only so many would claim and everyone did... a bit like the Hoover "Tickets to New York" fiasco.
I would take everything in RetroGamer with a pinch of salt.
Last edited by alexh; 26 February 2009 at 23:12.