I don't think your to not hard done by, many uk companies are like this also (same to your package). Then again some are cheaper, lower prices often leading to many companies offering a crappy service deal. With capped limits and throttling etc or going bust. They then blame it on the low prices which is bs. If run correctly they would gain more customers which in turn equals more profit to make.
Today $69 Au = £27.27 Uk
How much % total would you be willing to upload back to the torrent swarm for every 1gb of data. Upload would be needed to keep a swarm healthy for everyone using it.