This is a reseller of those mega pirates in Swindon who go under the names of Butterfly Media, VDirect, Forematt, Epic Marketing etc. etc.
They are huge dropship pirates making millions each year, but neither their ISP's, EBay, Codemasters or anyone else seems interested.
They even tried to make a hollywood movie using the profits from this organisation. They do not try to hide who they are. Their names and addresses are on several of their websites.
Someone needs to report them to trading standards, the police, Federation against software theft etc.