I've never denied it. No shame in supporting a product through thick and thin, if there was no one would be here in the first place, would they?
There are a few people that I bet "love" their Microsoft noisebox360's which is really why they are so disappointed by blu-ray coming out on top.
There is no logical reason for someone living in the UK to have wanted HD-DVD. It's not better and it's not cheaper either.