Okay I just watched the segment with Bill McEwen and yes it's about their embedded OS. Actually it looks pretty nice in that it runs platform independent as it uses a licensed HAL that automatically loads according to the device it's going to run on. I think Bill called this technology Intent.
Yes he mentioned in passing the Amiga One and it's PPC based OS4 but I do see where it could be possible to run Amiga Legacy software using this software based HAL and perhaps something like WHDload or something similar.
To bad there was no mention of the Amiga emu scene and the fact that you can run it on many different platforms as well
EDIT: no cell phones were shown running Amiga DE only PDA's both old and new. Right now they only have x86 and Linux versions available and should have more flavors soon.