Hrm. So it's like BMW getting out of the automobile business to refine gasoline, and still calling itself "BMW". Those people who were loyal to the brand will buy the gasoline simply because it is BMW and must be "good" in some way because it is manufactured by BMW.
But wait. BMW isn't actually BMW. BMW was sold off to a group that ran it into the ground, who in turn sold it to Saab who then liscenced the name and property rights to a group who wanted to use the name to refine gasoline.
I think I understand.