Correct... because the UK artificially inflates the prices by quoting that certain import taxes have to be paid for! BOLLOX!! The UK is ripe ground for hardware import/export as Joe Public just accept it and don't question prices......hence the phrase RIP OF BRITIAN !!
PS3's and 360's are being paid for as they are popular and if compared to their American prices... pay $400 in the US... pay £400 in the UK.