There is a comment on OSNews that sums it all up :
Here are the keywords:
"on its way", "will offer", "target price point", "will be", "would have", "will continue to be",
and if by then you still didn't get the point:
"Manufacturing and final price information along with product launch schedules will be following in the next week."
All those things mean: "we have nothing yet but we're really excited", aka vaporware.