Two words come to mind. Kidding themselves!
Had to laugh too at the "gaming PC" line. Given the original,(& only "true" Commodore), CBM's attempts at gaining a foothold in the PC area,(whilst losing ground with declining C64/Amiga sales), I would hardly suggest the CBM name is considered "legendary" in PC circles.
Hopefully they've learnt the lessons of the tulip/ironstone saga that threatening C64 retro game sites does not generate good business either.