It will be interesting to see how far this gets...
I guess if there is a plan to the feature-set of this board ( not just limited by their talents ) this is an A500-a-like with maybe a more advanced board for the 'power-user' to follow.
If that is the case, I would actually like to see it lose a pci slot!
BUT also use a chipset with decent intergrated GFX & shrink the board down to Mini-ITX size.
My best wishes to these guys. ( Assuming this isn't more pie-in-the-sky )
I hope A.inc haven't already bu**ered its chances given some of the rumors going round.