Piracy won't be stopped. Shit people are still hijacking boats in Asia and out in the international seas.
All I can say is to make the game cheaper, perhaps 10-15 pounds. By doing this they should get rid of the box, so you just buy a cd/dvd case. with a flashy insert. The will be a A4 copied piece of paper and the pdf and other languages should be available on the net.
If games were that damn cheap I'll be keen to buy it