They should abolish games press releases, and send they who write them to the pits.
I ask you, they use the most wonderful rhetoric:
'Wholly new concept in RPG/RTS/FPS/ETC gaming' - usually means a token stealth section
'Next generation graphics engine' - Usually middleware that needs a 2 grand Alienware PC to run. OR, the game gets delayed for so long, what was 'next gen' is a laughing stock. See Daikatana.
'Endless replay factors' - ALWAYS means a cruddy skirmish mode.
You get the drift.
I mean; just look at the hype for Rise of the Robots. The adverts put all these out of context quotes from Amiga mags in a vain attempt to make it sound sublime. And people actually purchased it.