Well, this falls into the “seems” and perhaps not the “is” commercially viable bracket. It’s more a question you’ll have to ask the distributors, because you make a valid point Akira.
Perhaps they believe that many parents of kids recognise the brand names (since it is them who grew up in this era) and therefore will be more likely buy these retro products for their offspring. In other words, targeting parents with the names and children with the games. They may even believe it will appeal to retrogamers. Not here obviously!