Apparently not, it looks way too professional, so people buying it are unaware of buying w@rez - in shops! So are the chains themselves I guess. It was also seen in WHS I think.
I guess the guy is a good actor or knows a very good distributor involved in his crimes.
Feel free to submit the main site to IDSA. (there are others google can reveal them)
edit: not the main site, so we can trace him again when he changes to a "new company"