Although maybe there's some truth to that matter, that there was some "marketing" lacking, I also think that this was too close to the other case campaign and, as commented before by many, this campaign has obviously been hurt by the other.
It would have been much better if these two forces joined to give us the ultimate Amiga case solution. But this is what happens in Amiga world all the time.
I think the 2 camps did talk, but from what I understand Jens wanted to basically take over their effort instead of working with them - so it did obviously did not work out well.
I remember Jens talking badly about the other project before it was funded, seemingly trying to sabotage their effort. It almost looks as though that talk backfired.