Phill's first campaign failed because:
1. It was too short (only one month)
2. It was launched near a holiday season or something like that, when people are not so good with money.
Not such faults in this campaign. But it is still "the second one". An it is still a little vague (Phill had videos of him in a factory, seemed more reassuring and like a guy who knows his business).
I like this concept too, and I will support it. It is cheaper, although I don't know what "the shipping costs" are, I can only see the main price.